
Podcast by Dr. Rob Ramseyer

Podcast by Dr. Rob Ramseyer

28 September 2026
In Episode 3 of The 3D Journey, Rob Ramseyer and Wes Simmons explore the original definition of a coach: a covered carriage that takes a person of importance from where they are to where they want or need to go.
That definition provides a powerful framework for understanding transformational coaching.
The "covering" represents the culture we create. Great coaches provide an environment where athletes can take risks, make mistakes, grow, and push themselves without fear. Psychological safety doesn't mean lowering standards or allowing athletes to do whatever they want. It means creating enough trust and security for athletes to fully engage in the process of development.
Wes and Rob also discuss why great coaches see every athlete as a person of importance. That means looking beyond the starters and the most talented athletes and intentionally developing every person in the program.
They explore how relationships, trust, identity, purpose, and character all influence performance—and why focusing exclusively on the scoreboard can ultimately create a transactional culture.
Wes shares a powerful story about his college coach, Coach T, and a two-minute conversation that changed how he viewed himself as a leader. Rob also shares a story about a coach intentionally challenging an athlete's confidence to create humility and open the door for a deeper relationship.
The conversation eventually turns toward administrators and what they can actually look for when evaluating a coaching culture. What does a 3D program look like when you walk into practice? What should administrators notice about the athletes, the environment, and the way coaches interact with their teams?
The answer isn't complicated. Great coaching requires intentionality around four things: creating the right environment, seeing people as people of importance, understanding where they are, and helping them get where they need to go.
As Wes puts it, "A little 3D goes a long way."
In This Episode
The original definition of a coach
Why the "covering" matters
Psychological safety versus permissiveness
The relationship between trust and performance
Why every athlete should be treated as a person of importance
Wes's two-minute conversation with Coach T
How great coaches help athletes see themselves differently
The difference between authentic relationship-building and manipulation
Why coaches need to learn from wisdom rather than waiting for crisis
Identity, purpose, and character
The danger of attaching identity to performance
How administrators can evaluate a coaching culture
Practical ways to intentionally develop every athlete
Why transitions and launching athletes well matter
Building a life-giving culture through simple, intentional practices
This is Episode 3 of our 12-part 3D Journey leading up to the 3D Culture Summit next summer in St. Joseph, Missouri.
Explore 3D for Your Organization
The 3D framework isn't simply a philosophy. It provides coaches and leaders with practical language and strategies for developing people, teams, and organizations.
To learn more about bringing 3D Coaching to your organization, connect with the 3D Institute.
Learn More
3D Institute
Learn more about 3D Coaching and the work of Wes Simmons and the 3D Institute.
Impactful Coaching Project
Explore more resources on coaching, leadership, culture, and developing the whole athlete.
Beyond Coaching Podcast
Listen to more conversations about coaching, leadership, culture, and the development of athletes beyond the scoreboard.
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21 September 2026
In this episode of Beyond Coaching, Rob Ramseyer sits down with Darin Keizer, Athletic Director at Dordt University and Director of Coaching for Transformation, to discuss the challenges of leading college athletics while staying focused on developing coaches and student-athletes.
Darin brings more than a decade of experience as a high school athletic director before moving into college athletics. He and Rob discuss the differences between the two environments and why high school coaching can be valuable preparation for college coaches. At the high school level, coaches often have to teach athletes with dramatically different skill levels, forcing them to become better teachers, communicators, and developers of people.
The conversation then moves into one of the biggest challenges facing small-college athletics: How do you remain competitive while staying missionally aligned?
Darin explains how Dordt approaches hiring, coach retention, fundraising, and decision-making through the lens of its mission. He emphasizes that the goal isn't simply to win at all costs. Instead, Dordt views the development of young men and women toward Christ as the product, with winning as an important byproduct of doing that work well.
Rob and Darin also wrestle with an uncomfortable question for athletic directors: How much should winning matter when evaluating a coach?
They discuss the tension between competitive expectations and transformational impact, ultimately arguing that winning has to be evaluated within context. A coach's success should be considered in light of the institution's resources, history, expectations, and competitive environment.
A major focus of the conversation is coach evaluation.
Darin shares his philosophy that an athletic director shouldn't be the ceiling for a coaching staff. Instead, the AD should be the cultivator. His evaluations are designed to identify opportunities for growth rather than simply point out what coaches are doing wrong.
At Dordt, coaches are involved in developing their own assessments using "must, should, and wow" goals. Darin also incorporates student-athlete feedback to better understand what coaches are doing well and where they can grow.
The episode also explores one of the most important pieces of effective supervision: trust.
Rather than waiting until an annual evaluation to give feedback, Darin meets with his coaches monthly to ask what's happening, what challenges they're facing, and how he can support them. That ongoing relationship makes difficult conversations easier because feedback becomes part of an established relationship rather than a once-a-year event.
One of the central ideas from the conversation is that athletic directors shouldn't be the ceiling for their coaches. They should be the cultivators.
Darin Keizer is the Athletic Director at Dordt University in Iowa and serves as Director of Coaching for Transformation through Dordt's Center for the Advancement of Christian Education.
His work through Coaching for Transformation focuses on helping schools develop missionally aligned practices in areas including hiring, coach evaluation, and faith integration.
Darin can be contacted at:
712-301-5077 or Darin.keizer@dordt.edu
The Impactful Coaching Project (ICP) exists to help coaches become more intentional about the impact they have on the people they lead.
The ICP podcast, newsletter, books, and coaching resources explore practical leadership frameworks, research, and ideas that help coaches build sustainable excellence.
Read the weekly ICP newsletter:
https://impactfulcoachingproject.substack.com/
Every Monday, we share practical leadership frameworks, insights, and research for coaches, athletic directors, and leaders who want to build sustainable excellence.
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07 September 2026
What happens when coaches and athletes make sport the center of their identity?
In this episode of Beyond Coaching, Rob Ramseyer talks with Dustin Galyon about giving sport its rightful place. They explore why coaching cannot ultimately be about wins, losses, championships, or individual performance. Sport is a powerful vehicle for developing people, but it should never become the destination.
Dustin and Rob discuss the responsibility coaches have to use their platform to help athletes discover an identity that is bigger than sport and a sense of purpose that extends beyond the scoreboard.
Give sport its rightful place, and give identity something far greater its rightful place.
Coaches can compete intensely, pursue championships, and demand excellence while still recognizing that sport is only one part of an athlete’s life. The goal is not to care less about sport. It is to understand what sport is ultimately for.
Beyond Coaching is produced by the Impactful Coaching Project, which focuses on helping coaches better understand and develop the whole person. The podcast explores coaching, leadership, culture, identity, and what it means to coach the 21st-century athlete.
Beyond Coaching:
https://beyondcoaching.alitu.com
Impactful Coaching Project:
https://impactfulcoachingproject.com
ICP Substack:
https://impactfulcoachingproject.substack.com
ICP YouTube:
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31 August 2026
In Episode 2 of our 3D Journey series, Rob Ramseyer sits down again with 3D Institute CEO Wes Simmons to unpack the framework behind 3D Coaching and why frameworks matter when building culture.
Wes explains the difference between allowing culture to grow organically and intentionally architecting the environment you want. They discuss four building blocks of culture — clarity of purpose, alignment of effort, common language, and a shared framework — and why those elements help turn good intentions into repeatable behavior.
The conversation then breaks down the three dimensions of coaching:
First Dimension: Competence, strategy, skill development, and the physical side of performance.
Second Dimension: Mindset, motivation, confidence, emotions, relationships, and team cohesion.
Third Dimension: Identity, values, character, significance, purpose, and self-worth.
Rob and Wes also discuss why transformational coaching still requires accountability, competence, and trust; how systems can protect coaches during emotional moments; and why a purpose-based identity can create a more sustainable path to performance.
They also share practical examples from Friends University, including postgame routines, put-ups, staff spotlights, and the intentional systems coaches can use to reinforce culture over time.
This is Episode 2 of the 12-part 3D Journey, leading up to the 3D Culture Summit next summer in St. Joseph, Missouri.
Explore 3D for Your Organization
Interested in exploring what it could look like to bring the 3D framework into your school, athletic department, organization, or community?
Schedule a complimentary Zoom conversation with 3D Institute President/CEO Wes Simmons to learn more, ask questions, and explore what a 3D journey could look like for your organization.
Schedule a conversation:
https://3dinstitute.com/schedule-appointment/
When completing the form, let them know you heard about 3D through the Impactful Coaching Project Podcast. We’d love to know that Rob and ICP helped make the connection.
Learn More
3D Institute:
Impactful Coaching Project Newsletter:
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17 August 2026
In this episode of Beyond Coaching, Rob Ramseyer sits down with former professional baseball player and Christian life and performance coach Ricky Scruggs to talk about identity, pressure, competition, and what it means to perform at a high level without allowing results to define you.
Ricky shares how his own baseball career exposed the dangers of tying self-worth to performance. The conversation explores why athletes struggle to release results, how approval addiction impacts performance, and why becoming the type of person or team capable of winning matters more than obsessing over the win itself.
Rob and Ricky also discuss the role coaches and parents play in helping athletes maintain perspective, why relationships and self-improvement may be better motivators than winning, and how learning to enjoy difficult moments can actually create better performance.
In this episode:
Ricky is the author of The Champion Within: Overcome Approval Addiction and Compete with Greatness and works with athletes, coaches, executives, and leaders on identity, faith, relationships, and performance.
Connect with Ricky Scruggs:
Ricky Scruggs — Christian Life & Performance Coaching.
www.RickyScruggs.com ricky@rickyscruggs.com Instagram: @Rickyscruggs. Phone (520) 891-0860
Book:
The Champion Within: Overcome Approval Addiction and Compete with Greatness
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03 August 2026
Welcome to the 3D Journey, Episode 1 of 12. In the first episode of our 12-part series with the 3D Institute, Rob Ramseyer sits down with 3D Institute CEO Wes Simmons to discuss the experiences that shaped his approach to coaching, leadership, and coach development.
Wes shares how two transformational coaches influenced his life, including legendary Missouri coach Vin Bonuchi and his college football coach at Northwest Missouri State Mel Tjeerdsma. Those relationships showed him what a healthy, demanding, and life-giving team culture could look like.
That experience eventually led Wes to create the Coaches Circle, an early online professional-development platform for coaches. After encountering Dr. Jeff Duke and the 3D framework in 2009, Wes recognized the structure that had been missing from his work. That relationship eventually helped lead to the official launch of the 3D Institute in 2014.
Rob and Wes also discuss why technical knowledge is necessary but insufficient for sustained coaching success. Coaches must understand their sport, but they must also know how to develop the mindset, relationships, identity, purpose, and character of the people they lead.
First Dimension: Skills and Strategy
The technical knowledge, tactics, physical training, and execution required to perform at a high level.
Second Dimension: Mindset and Relationships
Motivation, confidence, emotions, communication, team cohesion, goal setting, and psychological safety.
Third Dimension: Identity and Purpose
Character, values, significance, self-worth, purpose, and the deeper beliefs that drive behavior.
The strongest coaches work intentionally in all three dimensions.
“Every kid deserves at least one 3D coach in their life.”
The 3D Institute helps coaches and leaders build cultures that develop skills, strengthen mindsets, and shape identity and purpose.
Explore 3D Institute courses and resources:
https://3dinstitute.com/3d-journey-trial/
Make sure to mention Impactful Coaching Project if you enroll!
Every Monday, the Impactful Coaching Project shares practical leadership frameworks, research, and resources for coaches, athletic directors, and leaders working to build sustainable excellence.
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